Live video is more popular than ever. According to one of the recent surveys with New York Magazine, 80% of respondents would rather watch live video from a brand than read a blog. Nearly half of live video audiences would pay for live, exclusive, on-demand video from a favourite team, speaker, or performer.
YouTube is the 2nd largest search network, falling short only of its parent company, Google. Therefore, being the 2nd largest search network, this also means YouTube is accessed an extensive amount of times per day. You can only guess how important it is then for your brand to have some sort of presence on YouTube.
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